As we have said many times over, communication is key when it comes to activating or motivating your Affiliate partners. To make the process and practice of email communication easier we developed the Event Driven Automated Newsletter Tool to help you be more efficient with your outreach efforts. Now you can set up a series of emails to send automatically to new or existing Affiliates when triggered by the conditions you have set up.
Here’s how it works:
Part 1. Set up an email template
First, you must decide when or why you want to send an email to Affiliates. This will dictate the content that you include in your email template. In order to create the actual trigger, you will need to first set up the email template and save it.
Part II. Create Trigger
First, you select the primary activation trigger which is either Join Date, Sales Total or by Commission Total. From there, you apply conditions. In this example, I am setting up an email to trigger if there have been 0 Sales within the first 30 days of an Affiliate’s Join Date.
Another helpful feature is the ability to auto-tag (or untag) any recipient of the email.
As always, you are welcome to send your regular newsletters on a manual basis but this can be a handy tool to supplement your communications strategy.