Tags and Groups seem similar when you are using them but they do have some marked differences. Let’s look at a basic comparison:
Groups may be used to easily set an alternative commission rate (applied to all members of that group instead of your default commission). The only way to commission based on a tag is by setting up a Commission Rule using that tag.
An Affiliate may only be assigned to a single group at any time. An Affiliate may be assigned any number of tags.
Both tags and groups may be used to filter report results, and both can also be used at the same time.
Groups are visible to Affiliates whereas Tags are not. A group with a name they may not like (“terrible affiliates 2021″) is visible to the Affiliate. Tags are not visible and it’s also not possible to set a 0% commission rate in groups.
The table below is helpful in showing the differences, but as tags gain more functionality this table may change, keep reading the ShareASale Blog for any updates we may have with the tag function.