ShareASale continuously iterates on its tracking solutions in order to keep up with the constant evolution of consumer behavior alongside changes in the browser’s privacy policies. ShareASale merchants are required to upgrade to the latest tracking solution to ensure all valid referrals get tracked for publishers to earn commissions.
ShareASale's tracking consists of five core elements which are described below:
- Server-to-Server (S2S) tracking is a method of tracking conversions whereby the merchant's servers directly communicate with ShareASale’s servers to forward conversion data. In the case of S2S, tracking is fully independent of browsers – therefore the ability of adblocking software stopping ShareASale tracking conversions is avoided. This contrasts with the traditional tracking methods that are triggered in a user’s browser and can be subject to being blocked by ITP and other adblocking means.
- Product Level Tracking is an optional addition to the four elements above. It allows a merchant to capture basket information and report on different products.
In addition to ensuring sales track correctly following browsers’ privacy restrictions, ShareASale’s full tracking suite grants access to all existing ShareASale tools such as cross-device tracking, cross-channel assists and coupon attribution as well as access to third-party technology solutions from publishers such as the conversion rate optimization technology. Overall we see more sales more accurately tracked through our complete tracking suite.