There may be a number of reasons as to why a program may not be converting clicks as well as expected for you.
The merchant may generally having a lower conversion average rate of clicks compared to other programs or there may be other issues in terms of merchant/affiliate compatibility that is causing a lower rate of conversions.
If you notice that you are perhaps not converting clicks as well as you would imagined compared to the average rate network-wide, you may want to take the following points into consideration:
- Consider your user base and where your traffic is coming from; are your typical users a good match for the advertisers you're promoting and would be interested in their products.
- How well are you performing on similar advertisers? Gauging performance on programs of a similar nature may indicate whether it is a particular advertiser that isn't converting or whether your user base doesn't seem to be interested in products of a certain type.
- Landing page optimization: make sure that your clickthroughs lead to the product page so the conversion from click to sale is as direct as possible with less chance of users navigating away.
- Are you driving enough volume? Naturally, the more clicks you drive, the greater your chance of converting these into sales. You may want to consider your overall volume of clicks before looking at individual performance.
Also try to renew your links in case they are wrong.